![]() ![]() Meanwhile, variable logos take themed alterations one step further, and here's why Google is a great example of this, too. I like this trend because it's a simple way to keep logos fresh and new while still becoming established in the memory of the viewer. "Hey, us too! That's why we've changed our color palette to resemble candy corn!" "You're getting ready for Halloween?" says a themed alteration logo. It's a way of keeping your logo up to date with the times, as well as creating a deeper connection between your viewer and your brand. That's because these trends are related, though not identical.įirst of all, themed alteration logos are specifically tied to themes, such as holidays. The truth is, Google is the foremost, most well-known example of both of these trends. I have to admit, if someone asked me to come up with an example for both this trend and the next one, I would probably point to Google. Logomotion designs aren't practical for print, of course, but who uses print anymore anyhow? Especially in the business world, we're all about the digitization of our marketing and communication, so why not our branding? Logomotion logos are a perfect answer to the question, "How do I get people interested in my logo again?" I definitely think we'll be seeing more of these in the future. ![]() A logo with a lion that roars - wait, MGM's got that one covered already. A logo with a lightbulb graphic that slowly lights up and then darkens again. Picture a logo with a flag waving in the breeze. ![]() Our attention is drawn to things that move. Logomotion designs, or logos that include animated or moving components, are the natural next step of a society that is enamored with videos. I'm very excited to see where this one goes. ![]()
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